A purpose-led brand for Stowe
Stowe was founded 100 years ago to be a school that disrupted conventions and encouraged individualism. Realising the power of purpose to connect with people on a deeper level, the school and its brand are led by the mission to create a community of Change Makers ready to transform the world.
Powerful imagery
Reportage-style photography is a strong feature of the brand. The natural shots, used both in full colour and black and white, give the brand an authentic feel. The words ‘Change Makers’ are used as brackets around images to literally enclose students on the brand purpose.
Pattern and colours
A simple, high contrast colour palette of yellow and dark grey are used to create a dynamic and memorable identity for the school. Patterns are also used to add character, depth and texture to the designs.
