A prep school rebrand full of character
Edge Grove’s brand was typical of many prep schools – dated, bland, and stuffy – failing to keep pace with the times or evolve to reflect what the school represents today.
Our rebrand celebrates the school’s unique character. With a bold, playful colour palette, expressive typography, and bespoke icons, we’ve crafted an identity that captures the energy and spirit of the school.
When we set out to update Edge Grove’s lion, our goal was to strike the right balance – modernise his form while preserving his character.
It was also a chance to remove ambiguity. Over the years, interpretations varied: some saw a bird, others a mythical griffin. Now, there’s no doubt – he’s proudly and unmistakably a lion.
We also developed concepts for an exciting campaign to promote the school. Using the brand’s playful typography as a starting point, the campaign’s narrative challenges conventional attitudes toward school and learning. Under the tagline ‘Rethink Learning’ the campaign positions the school as a dynamic and exciting alternative.
