Project details
The challenge
The existing Abingdon School prospectus had evolved into an overflowing pack of diverse booklets and inserts that did not communicate a clear or persuasive message to recipients. Our main challenge was to create a new prospectus with a clear brand proposition in a compact, orderly pack containing all necessary information. We also took the opportunity to develop the school’s brand to make it more distinctive.
Key aims
- Bring clarity and structure to the school's prospectus pack
- Develop the school’s brand
- Create a clear proposition for the school
- Communicate key points of difference in interesting ways
- Make receiving the prospectus a memorable experience for parents
Our approach
The new prospectus pack combines multiple sections into individual booklets to tell a powerful and compelling story. Bold and distinctive branding was developed and applied across all key communication tools, and a new advertising campaign and updated website created a distinctive, different brand and cohesive journey.
Deliverables
- Brand development
- Print design
- Digital design
- Advertising
- Large format
The existing Abingdon School prospectus had evolved into an overflowing pack of diverse booklets and inserts that did not communicate a clear or persuasive message to recipients. Our main challenge was to create a new prospectus with a clear brand proposition in a compact, orderly pack containing all necessary information. We also took the opportunity to develop the school’s brand to make it more distinctive.
Key aims
- Bring clarity and structure to the school's prospectus pack
- Develop the school’s brand
- Create a clear proposition for the school
- Communicate key points of difference in interesting ways
- Make receiving the prospectus a memorable experience for parents
Our approach
The new prospectus pack combines multiple sections into individual booklets to tell a powerful and compelling story. Bold and distinctive branding was developed and applied across all key communication tools, and a new advertising campaign and updated website created a distinctive, different brand and cohesive journey.
Deliverables
- Brand development
- Print design
- Digital design
- Advertising
- Large format
