Project details
The challenge
In its 46th edition, Uppingham School’s alumni magazine – OU – is well established and much-loved. But the school recognised the need for change – to take the magazine forward, ensuring it stays relevant, whilst being respectful to its heritage and loyal readership.
Our approach
The evolution of the OU was split into two areas; design and content.
We carefully considered and improved every element of the magazine’s visual identity. Typography, colour, layout and space were all refined to create a more sophisticated and polished read.
Content wise, the magazine now gives greater prominence to more in-depth articles alongside the all important news and updates. Big images and varied layouts help the feature articles to stand-out and keep the reader engaged.
The many small refinements have taken the OU from good to great; a grown-up style that is vibrant and enjoyable to read, but remains true to its lineage.
Deliverables
- Conceptual designs
- Design layout and artwork
- Print and mailing management
In its 46th edition, Uppingham School’s alumni magazine – OU – is well established and much-loved. But the school recognised the need for change – to take the magazine forward, ensuring it stays relevant, whilst being respectful to its heritage and loyal readership.
Our approach
The evolution of the OU was split into two areas; design and content.
We carefully considered and improved every element of the magazine’s visual identity. Typography, colour, layout and space were all refined to create a more sophisticated and polished read.
Content wise, the magazine now gives greater prominence to more in-depth articles alongside the all important news and updates. Big images and varied layouts help the feature articles to stand-out and keep the reader engaged.
The many small refinements have taken the OU from good to great; a grown-up style that is vibrant and enjoyable to read, but remains true to its lineage.
Deliverables
- Conceptual designs
- Design layout and artwork
- Print and mailing management
