It’s an exciting time; you’re ready to create a fresh, new website. But too often schools jump in only to slam on the brakes when they realise they’re missing something critical – a clearly defined brand.
Having seen this story unfold many times before, we are sharing our experience to help you avoid the same pitfall.
The process of creating a website exposes the gaps in an outdated or under developed brand identity. What’s your core message? How do you want to be perceived? How are you going to stand out from your competition?
One school that put their website project on hold was SATHS, as Amber Waite (head at the time) explains:
“When I arrived at the school the very first thing I wanted to do was update the website because I found it unnavigable, and through starting the project of ‘we need a new website’, it became ever more apparent that the website is more than just a repository of information. Your website is your first visual identity for the school, so we couldn’t just bring in a new website without looking at a rebrand to go along with it.”
Watch the full interview with Amber here:
A strong brand should be the foundation all of your marketing – whether it’s a campaign, prospectus, film, or even a simple pull-up banner, every piece should share the same visual and verbal roots.
But as the highest profile piece in your toolkit, a website will highlight the shortfalls in your brand strategy the most.
Your brand should underpin all of your marketing activities
So before starting your next new website, think about your brand first – whether it just needs a polish or thorough overhaul – getting it right before you begin will save time, reduce hassle, and lead to stronger results.
Contact us for a copy of our branding packages for schools.
