In this fundraising campaign for Abingdon School bursaries, our core objective was to encourage regular giving from the alumni community. We did this by framing the ask around the length of time a bursary recipient will be at the school – seven years to change a life – and calling on donors to commit for this timeframe.
This approach helped potential donors to visualise directly impacting the life of a single child.
The creative tells the story of transformation through a typographic play on words, such as ‘potentially’. Combined with a bold colour palette, the result is a simple, impactful campaign.
The campaign was delivered through direct mail and social channels.
