We worked with Radley College to develop a campaign in support of their Funded Places initiative, aimed at opening doors for talented students through bursaries.
In a world dominated by digital communication, we wanted to create something tactile and engaging – something that would cut-through. The result was a direct mail piece designed to engage younger alumni in a more personal, imaginative way.
Inspired by Radley’s iconic cross keys, we developed the concept of ‘Unlock Futures’. As recipients unfold the mailer, they’re taken on a journey through the impact of the initiative, ending with a call to action.
There was a digital side to the campaign too, which we supported by creating animation for use in email marketing.
