We see these two scenarios a lot:
schools dive enthusiastically into a new website project, only to grind to a halt part way through when they realise they need to get the fundamentals sorted first
schools launch another generic website that, if you changed the logo, could be any school
The best and most effective websites are built on the foundation of a strong brand that’s clear about what makes it stand out in a crowded market and expresses this in a creative, engaging way.
Why it matters
Your website is your most important marketing tool, but to make it as effective as possible you need to be clear on who you are, how you speak and why people should care. This is fleshed-out and expressed through strategic branding project.
Good branding will make your new school website more effective by:
being unique, clearly differentiating your school
being tailored to your target audience
authentically reflecting your school, its personality and ethos
aligning with the vision and direction of the school
speaking in your own tone of voice
being consistent with all other touch points, from social ads to minibuses